Very soon, all software will have 100s of versions with small differences in UX, and users will be able to select the one that most aligns with their requirements. This will also lead to software purchases becoming more similar to agency contracting, where users don't just go for the best product in the global market, but for the product that works best for them in their particular target market—just like an agency. Most businesses don't hire the best agency for X in the world; instead, they hire the best agency in their target market and immediate environment. We will purchase software in a similar way. This might lead to huge drops in the revenue of global software companies but will lead to a huge rise in the revenue and number of niche, successful SaaS products by smaller builders. This presents a huge opportunity for indie builders and small SaaS businesses.
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