Attribution Solved: Tracking the Invisible Customer Journey
The customer journey is a messy squiggle, not a straight line. Unlocking the 'Dark Social' traffic that Google Analytics misses.
- Author: David Kim
- Published: Nov 20, 2025
- Reading time: 7 min read
Your dashboard says 'Direct Traffic' is your top source. That's a lie. It's just traffic your tools couldn't track (Slack DMs, Discord, word of mouth).
Probabilistic Modeling
AI fills in the gaps. By correlating marketing activities (e.g., a podcast ad) with traffic spikes, it assigns credit where credit is due, even without a direct click.
Stop cutting budget from channels that are actually working just because the 'Last Click' didn't register.